Dizingoff Center
A Booklet

In this project I was asked to visualize the experience of wandering within a particular architectural structure into the experience of browsing a print format.

I chose the Dizengoff Center (a famous mall in Tel Aviv), which was designed and built with the concept of an open street. Therefore, there is no clear distinction between its fou floors, all built in inclines and turns, creating a strong sense of disorientation.