Dizingoff Center
A Booklet


Dizengoff Center in a booklet.
The brief asked to choose a building and design a printed format inspired by it.
The building I chose was Dizengoff Center (a famous mall in Tel Aviv), which was designed and built with the concept of an open street. Therefore, there is no clear distinction between its four floors, all built in inclines and turns, creating a strong sense of disorientation.

I designed a booklet filled with images, in which the browsing tends to go out of focus and create a sense of loss in space and confusion.

Was created as part of “from 3 to 2 dimensions” course, during my third year in Shenkar.