From offline to online
UX/UI designer, Graphic designer, Product manager, Web developer.
I was the design lead, responsible for the concept formulation, design processes, and managing the work of the graphic designer.
share was lacking direct contact with their customers. The majority of customer data was stored with the merchants that sold share's products. This made it difficult to gather essential data about their customer base, hindering product improvement and monetization efforts.
How might we come up with an e-commerce architecture to align with industry best practices and enhance the user experience?
How might we learn from how leading e-commerce brands effectively convey their narratives to engage users during shopping?
Through research and user interviews, important findings surfaced:
Customers prioritize clarity in understanding how their contributions support a cause.
Simplicity and straightforward access to fundamental information are highly valued by users.
Sustainability, along with social impact, emerges as a fundamental values among consumers.
During the wireframing phase, I created a prototype and conducted user testing to ensure the platform effectively conveyed its mission. Insights from these tests led to structural improvements, enhanced communication of social projects, the addition of FAQ sections, and elements to build brand trust among new users.
Designed to increase transparency and trust, this page features: Strong USPs highlighting share's values. Introduction to share's business model and its impact. Authentic testimonials. Logos of reputable partners. FAQ section addressing sustainability and social impact."Contact Us" section.
This page focuses on showcasing the impact of each product and streamlining the shopping process: Categories, search bar, and sorting options for quick product discovery. Clear display of the donation associated with each product.
This page provides detailed information about the product and its associated project while encouraging purchases: Prominent social impact messaging. A direct link to the donation. In-depth project details.